Muitos especialistas acreditam que os comerciais de 30 segundos já não chamam e retêm a atenção dos consumidores como antes. Já abordamos esse tema diversas vezes e realmente não há como negar que esse tradicional formato de mídia de fato já não atende a todas as necessidades dos anunciantes.
Acontece que toda regra tem exceção e em relação a esse formato não é diferente. O Super Bowl, a grande final do futebol americano, é o maior evento esportivo dos Estados Unidos e, especialmente, é o evento transmitido pela TV cujos espaços comerciais são os mais valorizados no mundo.
A edição 2010, transmitida neste domingo 07/02 no Brasil pela ESPN, traz números impressionantes em relação à audiência e faturamento.
Cada comercial de 30 segundos custa entre 2,5 e 3 milhões de dólares. Isso mesmo! E anunciantes não faltam. Budweiser (comprou 5 minutos ao longo da transmissão!), Audi, Bridgestone, Coca-Cola, Doritos, Intel, Motorola são algumas das grandes empresas que apostam no retorno de uma inserção no intervalo mais disputado do mundo.
Para saber mais sobre a publicidade no SuperBowl, leia as excelentes reportagens exclusivas do Advertising Age, clicando aqui.
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