Acontece no dia 30 de novembro, na Universidade Positivo, a quinta edição do Fórum de Marketing Curitiba. Se no ano passado o evento contou com nomes de peso, como Philip Kotler (maior autor na área de marketing do mundo), este ano não deixa nada a desejar.
GRANDES NOMES
Conhecido em todo o mundo por ser o prefeito do 11 de Setembro, Rudolph Giuliani teve que administrar a crise que se instaurou em Nova York após os atentados terroristas de 2001. O ex-prefeito vai abrir o dia do evento explicando como conseguiu contornar a situação e reestruturar Nova York em momento de crise. “Um homem com tanta experiência pode mostrar como enfrentar a concorrência, qual a importância de convencer o mercado, trabalhar junto com ele e, assim, conquistar seus clientes.
Outra grande personalidade do dia será Fernando Henrique Cardoso, ex-presidente do Brasil e sociólogo. Ele será o responsável por encerrar o dia de atividades. Com um histórico de liderança em toda a sua vida, ele irá utilizar a filosofia, seu conhecimento e sua experiência para mostrar a importância dos valores pessoais e da credibilidade para a vida de cada um.
Trazendo o tema do marketing social e seus desafios, o evento traz ainda Simon Clift, diretor mundial de Marketing da Unilever, uma das maiores anunciantes do mundo.
Já os criativos portugueses da empresa de soluções tecnológicas YDreams, António Câmara, chefe executivo, e Miguel Remédio, responsável pelas operações internacionais farão palestra sobre Inovação e Tecnologia.
O sexto palestrante confirmado é o executivo Guilherme Cunha Pereira, vice-presidente executivo da Rede Paranaense de Comunicação, o maior grupo empresarial de comunicação do Paraná. Cunha Pereira falará sobre a comunicação do futuro e o futuro da comunicação.
Fonte: Site oficial do evento: http://www.forumdemarketingcuritiba.com.br/.
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